MALVERN, PA – OCTOBER 28, 2010: WPHL-TV (PHL17) in Philadelphia and Tango Traffic, provider of 24/7 local traffic information, announced today a partnership to launch the first of its kind traffic network dedicated to providing 24/7 local traffic reporting for the Delaware Valley. The new local network will produce a live, hosted 24/7 traffic channel that will also allow consumers to view streaming traffic reports via the web and on mobile devices. Launching January 1, 2011 in Philadelphia on PHL17’s digital channel 17.4, Tango Traffic will also be available on your local cable systems or TV service providers.
“Today’s consumers are used to getting news, sports and weather information when they want and where they want it,” said Tim Chambers, Founder and Chief Executive Officer of Tango Traffic. “Now, for the first time, they can watch live local traffic reports on TV 24/7. They will also have the ability to personalize their commuter experiences by designating their favorite routes and streaming those route reports to their computers or mobile devices. This actionable information will reduce the stress level for millions of drivers and create safer, happier commutes.”
“PHL17 is pleased to join forces with Tango Traffic to deliver a much-needed, 24/7 local traffic network,”said Vince Giannini, Vice President and General Manager of PHL17. “We have always been committed to providing relevant local content and Tango Traffic is the long-awaited answer to a real need in the lives of today’s busy consumers.”
Open casting calls for reporters will be held on November 13, 2010 from 10:00am-4:00pm at the PHL17 studios located at 5001 Wynnefield Avenue, Philadelphia, PA. Applicants can also audition by submitting videos and resumes to www.tangotraffic.com
About Tango Traffic:
Tango Traffic is the only traffic network dedicated entirely to delivering local traffic information 24/7 on television, internet and mobile. Today’s consumer demands actionable information – what they want, when they want it and where they want it. Established 24/7 information franchises for news, sports and weather have become ingrained in the lifestyles and culture of how we live, work and play. Tango Traffic serves the need for a 24/7 traffic network by aggregating all local traffic information and distributing it through a live, hosted TV channel and on-demand via internet and mobile video technologies. Based in Malvern PA, Tango Traffic is poised to improve the quality of life of commuters. Tango Traffic is a partnership company of Quaker Media Group and its founders Tim Chambers and Vince Curran. For more information visit: www.tangotraffic.com.
PHL17 serves as the Philadelphia affiliate of MyNetworkTV and is wholly owned by Tribune Company. Tribune is one of the country’s leading multimedia companies, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable and Chicago’s WGN-AM. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.
PHL17 Tango Traffic